Whether sending out regular newsletters electronically via email or letterbox dropping hard-copies around your farm area; it is important to ensure that the information is accurate, of relevance to the local area, is up-to-date and contains items of interest…there must be some incentive for the reader to read!
The most effective newsletters have the following features:
- Consistency i.e. decide how often you want to circulate – weekly, fortnightly, quarterly etc…and stick to it;
- Contain information of value to the reader , eg: updates on local property market, items of interest in the local area, maybe even a snippet of local history, upcoming events and so on;
- Clear branding and polished presentation – the professionalism of your newsletter is a reflection on your professionalism as an Agent;
- Quality images and copy – the copy should be thoroughly proof-read prior to publishing and be slick and concise, and any accompanying images must also be of a high standard.
Newsletters are an effective communication tool that work at both a branding and prospecting level; make sure you have some kind of newsletter reaching your area, as you can be sure your competitors do! However, if you are going to do it – do it regularly and do it well!
At PPC we can assist you with your newsletter copy, click here to find out more.