Professional Property Copy

Commas, Colons, Context!

In these days of #hashtagging#, tweeting, snapchatting, and instagramming – punctuation seems to have fallen by the wayside when communicating via social media and instant messaging forums. Without punctuation, context can sometimes be unclear, and the message can be confusing.

As property professionals, you are heavily invested in marketing – marketing your brand and marketing your clients’ properties. It is critical that when you are selling a message, that it is clear, concise, and the context is correct. There are many, many examples of how the simple, humble comma can change meaning; make sure when you use a comma, you use it appropriately, so that your message is comprehended the way it was intended.

Here at PPC we can assist you with all your copywriting needs including proofreading. Click Here to find out more.

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