Professional Property Copy

Commonly Misspelled or Incorrectly Used Words

Time and time again the following words are used in property marketing copy with the incorrect spelling or meaning. See below for a few very common examples.

Complement vs Compliment:

Complement completes something, i.e. neutral décor may complement contemporary furniture. If something complements something else, it completes it, enhances it, or makes it perfect. This is usually the complement we should be using in our property marketing copy; however, many people get confused and use compliment, which is a noun expressing praise or admiration for someone, or a verb when you compliment someone on doing a good job. Remember, a spelling checker on your computer will not pick this up, as both are correctly spelt, it’s the use/context that is incorrect.

Storey vs Story:

Storey is what should be used when describing levels in a home/building, as opposed to a story being a narrative. A spelling checker will not pick this up.

Dual vs Duel:

It is dual living; not duel living. So many property ads talk about duel living – it is dual (as in double), not duel as in battle/conflict. A spelling checker will not pick this up.

Sought-After vs Sort After:

A location or type of property is sought-after NOT sort after; sought being an adjective and sort being a noun or a verb. A desirable location is ‘sought after’. A spelling checker will not pick this up.


double ‘mm’ and double ‘cc’ always. Spell checker should pick this up, but again it is often spelt incorrectly…not a good look to be in the property business and not be able to spell accommodate correctly!

We all make mistakes, but poor spelling or grammar can detract from your professionalism as an Agent. It’s worth the effort to take a bit of extra care and to get someone else to also proofread your copy prior to publishing.

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