One of the most difficult tasks when writing compelling copy is to avoid over-using certain words, particularly adjectives. The simplest way of making this task easier, and therefore your copy more interesting and less repetitive, is to use a thesaurus. For those of us ‘old-schoolers’ it is a much loved and used book that resides by the computer, alternatively there are free online thesaurus sites that provide you with a wide variety of options. Just ensure that the word used is right for the context, just because a word may be a synonym doesn’t always make it the perfect fit.
Another proven way of writing better copy is to read more…yes, it really works. The best writers are avid readers, and it’s never too late to start reading more!