Professional Property Copy

Getting Started!

Many Agents complain about how time-consuming writing their property copy can be; and one of the biggest issues seems to be getting started…it’s so easy to get distracted and procrastinate, and before you know it another unproductive hour has been chewed up.

How to start?  Just start typing, don’t think too much, just do it.  Think of it as ‘brainstorming’, and you can restructure later; just get some words on the screen, and it’s amazing how suddenly you have a semblance of a script.  It sometimes helps to write the outline of a structure on a blank piece of paper, with a few ideas under each heading; or type headings onto the screen to help structure your copy, and then remove them when job is complete.

Eliminate as many distractions as possible – turn off your phone, log out of all social media, try and sit somewhere quiet with abundant light; all of these actions will assist you to focus. We can often be a bit ‘brain-fried’ at the end of a busy day, so writing first thing in the morning when your mind is fresher and clearer is highly recommended.

If it’s all too daunting; contact us and we will write it for you!

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