Professional Property Copy

Refreshing Tired Copy

With autumn well and truly here, and winter on its frosty way, it may be a perfect time to revise the copy on some of your longer-term listings; inject some warmth and cosiness into the text – create word pictures that revolve around ‘toasty’ winter thoughts. For example, ‘meander out to the deck and observe a dramatic sunset as you indulge in a glass of quality Australian red…this is a truly gracious home, not just in the summer, but in winter – a home for all seasons’.

You could talk about “Christmas in July” with family and friends; or gathering around a firepit under the stars at Winter Solstice; or sharing a glass of port in front of the crackling fire; or the sun-drenched back deck as the afternoon winter sun gently warms the timber…and so on. Create an inviting ambience through the descriptions, give the buyer and idea of what it would be like to live in this property.

Referring to the season, makes the text more relevant and timely, and refreshes the listing. If you don’t have the time to be rewriting copy, we can do it for you. Click here to find out more about our services.

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