Professional Property Copy

The Importance of Investing in a Marketing Campaign

In your daily work life as Agents, no doubt you often meet with sellers who are totally sold on the idea of selling their home for a premium price, but not sold on the idea of investing in a marketing campaign.  The main reason for this seems to be hesitation at making an investment without the guarantee of a sale.  Now, in a flat market, this can seem like an understandable concern; and in a buoyant market when property is moving quickly – many sellers do not see the need.  However, we recommend investing in a marketing campaign in ALL market conditions.

Why invest in a marketing campaign?

A polished, tailored marketing campaign to upload to online real estate portals such as realestate.com.au and domain.com.au; has been proven time and time again to give you the optimum chance to sell your home quickly for the best possible price.

It is highly recommended that your clients invest in professional photography and professional copywriting – these are two key marketing tools that will make your property shine, selling the benefits to potential buyers, and highlighting any points-of-difference that really value-add and enhance appeal.  Even in a fast-moving market, you still want to secure MAXIMUM price, and polished marketing increases price perception.

Other marketing tools include signboards and social media platforms, as well as letter box drops and e-newsletters to increase exposure.   The aim is to cast a wide net with your marketing so prospective buyers can be found no matter where they live or the types of media they use.  By marketing to all possible channels, you are maximising exposure to a wider range of potential buyers, which can then in turn create a competitive environment around price; a multiple offer situation is always advantageous to the seller.

Historically, the longer a property is on the market, the less the buyer thinks they are required to pay.  Hence, the importance of investing in a marketing strategy upfront upon the launch of your campaign.  Our team at Professional Property Copy (PPC) can assist you with the copywriting component of your campaign.  Click here to find out more.

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