THREE Elements of Effective Property Copy:
- Engage your Audience – Don’t be boring, don’t take too long to get to the point, you need to quickly engage your reader in the FIRST sentence. People are ‘time poor’ and easily distracted, your copy needs to grab their attention straight away. Your first sentence and heading is the KEY.
- Create Scenarios – They have already seen the photos; let the copy take the prospect a step further and create word pictures so they envisage living there themselves, through scenarios that are relatable and inviting.
- Sell the Benefits – Do not get bogged down in too much detail, the key is to sell the benefits, whether it be location, lifestyle, or investment returns, make sure ALL the benefits are clearly communicated.