Professional Property Copy

Writer’s Block

Do you have trouble getting started when it comes time to write your property marketing text? Are you sitting there looking at the screen, thinking blank thoughts…or thinking about anything and everything but the property copy? Is Facebook beckoning?

Anyone who has to sit down and write something, suffers from this blankness from time to time; some more regularly than others. It is so easy to get distracted and procrastinate; but ultimately the job has to be done, and there is usually some urgency, as more often than not, you will be at the stage that the property needs to be uploaded to the internet, or the ad text needs to be submitted to the paper. Time is of the essence and you are playing Angry Birds!

There is no easy way to prevent writer’s block, there is no tablet to take to take to make it go away; it’s there, deal with it. How? Take action! Take control! Just get started…write down anything, don’t worry about grammar or spelling, or even structure initially, just start typing – the HARDEST part is getting started. Caffeine is good also, stimulates the brain!

Once you make a start, you’ll be surprised how quickly you can get a rough draft on paper – then it’s time to fine tune, restructure, grammar and spell check, plus proof read.

If you are suffering from writer’s block regularly, it might be worth outsourcing your property copy to us. We can help; we write every day for a living! Contact us to find out more.

Scroll to Top