Professional Property Copy

Generating Content for Real Estate Blogs – Part 1

If you do not have an online presence in today’s real estate market, you are not going to be as successful as you could be. As a real estate agent, having a blog is a big part of creating an online presence. But not all blogs are created equal. Some are much more successful than others. So, what’s the secret? How do you create a real estate blog people actually want to read?

People talk all the time about having quality content but what does that actually mean? It means providing information of value that people actually want to read, that can also drive business.

Below you’ll find some guidelines that will be helpful in starting your journey to creating a successful real estate article.

1. Provide SOLUTIONS to problems your readers have.

When someone searches for something on the web, usually that person is looking for answers to questions or solutions to problems – particularly when it comes to real estate. How do I handle multiple offers on my home? Should I sell my own home? What renovations will get me the most money? What neighbourhoods have the best schools? These are real life questions that people will put into their favourite search engine for answers.

The biggest goal of your blog will be to answer the questions and solve the problems of potential readers. The more useful your content, the more likely you are to have visitors and to get referrals from your site.

2. Write for the web.

A blog is substantially different from more formal types of copy, such as your old university assignments. Text is broken up into easily scanned blocks, with titles and formatting that guides the reader. Writing is more informal. You have less time to grab the reader, so titles are very important, as is formatting. Don’t save the best for last – or at least make sure you have interesting material up top to keep people reading.

People like to call an unattractive blog post a “wall of words”. This is because there is no semblance of any structure to the writing. A good real estate blog article should be broken down into ideas with a specific heading. Under each heading you should share your wisdom clearly and concisely.

3. Add some pictures.

Having awesome graphics is one of the most important aspects of having a successful real estate blog. Your graphics can quickly propel you into being remembered by a significant amount of people. In fact, it is usually the graphics that will cause someone to want to share your article on their social media channels.

While you can find stock photos that you can use for free – which will work in a bind – ideally you should take some pictures on your own, or at least use unique pictures that really add to your content. A nice diagram, infographic or photo of a concept is great for your readers, summarising information in a way words can’t. There are some great sites that you can purchase photos online.

Here at Professional Property Copy, we can write your blogs for you. Click here to find out more.

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