Professional Property Copy

Generating Content for Real Estate Blogs – Part 2

Last week we shared some tips for you about writing engaging real estate blogs. This week we have a few more for you to consider.

1. Focus on your areas of expertise.

While choosing broad topics is a great way to flesh out your blog and attract a wide range of readers, chances are the most valuable help you can provide centres on a more niche area. Write about what you know. The more you can translate your knowledge into real estate blog material, the more attractive you will be to readers who need specific, accurate information on the subject you are covering.

2. Blog regularly.

There is an ongoing argument about which is better – blogging frequently, like daily or almost daily, or blogging less frequently but focusing on more in-depth material. Bloggers have been successful with both strategies, so it is really up to you and how you want to do things.

But whether you blog once a week or every day, you do need to maintain some consistency to keep readers around. The more erratic your schedule, the bigger risk readers will forget about your blog or become frustrated and go somewhere else. Keep them in the know by having a solid real estate social media strategy. While creating fantastic content is crucial, so is promoting it.

3. Go for evergreen content.

The higher quality blogs you can create, the more likely that readers will appreciate what you are doing and come to rely on you for good content. Content that will be useful both now and a year from now is referred to as “evergreen”.

Such content can take more work to create, but it is worth doing if you plan on blogging over an extended period of time. It only takes one really great evergreen blog and some luck to have it shared for years to come, which means ongoing traffic to your blog.

4. Write topical content too.

While evergreen content is the backbone of most good blogs, you also need to blog about current issues that may not be relevant a month or a year from now. The market is always changing, and your readers will probably expect you to discuss what is going on now. Who knows what the market is doing in an area better than an Agent who works in that area?

Showing off your local expertise is always a smart move. Community pages are one of the better ways of letting people know you are the local real estate expert.

5. Encourage conversation.

When you are looking for clients, you want to have some interaction with the visitors to your blog. By allowing comments and encouraging your readers to discuss topics or give you feedback, you can develop relationships that may lead to work in the real world. There is a risk of undesirable comments, but you can always delete anything you feel is inappropriate or detrimental to your message.

Here at Professional Property Copy, we can write your blogs for you. Click here to find out more.

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